Friday 19th April 2024

US Soybean Export Council CEO Jim Sutter says virtual events during the coronavirus pandemic are highlighting the importance of innovation in agriculture.  

He

says innovation, which typically takes time, can move quickly during the

pandemic.

“Agriculture is full of innovation and we’re always innovating and trying to make changes, but sometimes making those changes is pretty hard,” he says. “But, at a time like this we have a unique opportunity because people are much more open to change because it’s a requirement.”

USSEC’s

second Asia Trade Exchange took place virtually this week and Sutter says that

wouldn’t have happened before the pandemic.