News-Talk Radio is the most popular radio format among Americans. Businesses realize the benefits of advertising on News-Talk Radio.
Let’s play “News-Talk Radio, DID YOU KNOW”…
By now, the benefits of advertising on News-Talk Radio should be clear to businesses of any shape or size. Their loyalty, engagement, and high-quality status make news talk listeners people that any advertiser would want to build trust and rapport with.
Audio Is the Most Immersive Media
A new study by Alter Agents (commissioned by Entercom) that combines media user surveys and neurological measurements shows that audio is more immersive than other media, including linear TV, video and social media. Doug Ferber of DEFcom Advisors gives us the rundown. Participants consumed a media reel consisting of 22 clips across eight media types and five formats, randomized for each test group. The key metric in the study was immersion. Defined as “a scientific measure of emotional connection and attention,” immersion was measured through variations in participants’ heart rate, which the helps researchers understand what the brain values.
Based on a 1‐100 scale, where the higher the number, the more immersive the experience is, audio delivered an immersion index of 57, beating out ad‐based video on demand (54), digital video (54), linear TV (52), and social media (52). “Immersion is predictive of sales. Therefore, advertising dollars placed with audio will turn into business.” Audio portfolios that deliver local content and host recommendations to consumers create a ripe environment for advertisers. When guided by local influencers (talents), audio listeners engage with brands and take actions. Immersive experiences build emotion, attention and recall.
(click to enlarge images)