Wednesday 28th September 2022

News-Talk Radio is the most popular radio format among Americans.  Businesses realize the benefits of advertising on News-Talk Radio.

Why Advertise?

Why advertise with News-Talk 1230 KFJB? Here are a few reasons!

  • News-Talk 1230 KFJB has been broadcasting for almost 100 years!  KFJB is one of the FIRST broadcasting stations in America.
  • KFJB is known and has marketing power for YOUR business.  KFJB listeners = $pending Power!
  • Super Serving Marshall County
  • Outstanding personalities Kyle Martin & Ken Huge bring listeners all the News, Information, Weather, Sports and Entertainment
  • Local Marshalltown High School Athletics.  KFJB has been broadcasting Bobcat Athletics for over 90 years!
  • Iowa Hawkeye Football & Basketball
  • NASCAR and Indycar programming
  • Outstanding support personnel
    • A creative copy department
    • Excellent production values
    • Strong & creative promotions department
    • A sales department that is committed to serving you and to your success
  • RESULTS!
    • Ratings, creativity, & production mean nothing if the advertiser doesn’t get the results they need & expect. KFJB is committed to providing solutions to your marketing problems!

Let’s play “News-Talk Radio, DID YOU KNOW”…

  • News-Talk radio listeners are some of the most active and involved listeners of any format. Involved listeners will be exposed to your messaging on a consistent basis, making you top of mind when they do need the product or service you offer.
  • One reason people tune into news radio is often because they’re loyal to a specific show or personality. News-Talk listeners are loyal to on-air talent and are usually open to trying new products or services they might recommend or hear on the radio.
  • News listeners tend to have higher income and are more likely to have a household net worth of over $1 million than other formats.
  • News radio listeners rely on their favorite stations and personalities, often as their primary source of information. They trust the station and are highly engaged with the content. If their favorite personality recommends they read an article online or visit a social media profile, news listeners are open to doing so. It’s because the stations have earned listeners trust through years of reliable local, political, or sports coverage.
  • News-Talk Radio format listeners are more likely to be engaged in politics and their local community. They’ll do things like contribute to a political campaign or write/call their local or national politician to voice their opinion. Some are even members of local government bodies like the city council.
  • More than other formats, these listeners are more likely to be involved with investing in corporate or employee funds of some kind. They’re financially astute individuals who are focused on building wealth and financial assets.

By now, the benefits of advertising on News-Talk Radio should be clear to businesses of any shape or size. Their loyalty, engagement, and high-quality status make news talk listeners people that any advertiser would want to build trust and rapport with.

Ads On AM/FM Radio Most Likely To Hold Attention, New Research Shows.

It’s official: advertising on AM/FM radio passes the sticky test.

The results of a MARU/Matchbox study conducted last October in conjunction with Canada’s Signal Hill Insights show that ads on over-the-air AM/FM radio stations are least likely to be tuned out or avoided by consumers, with just over a third saying they never do so, or do so less than half the time. Based on the results of the survey taken among more than 1,500 people in the U.S. age 13 or over, that’s the highest level of attentiveness for any medium, with streamed AM/FM stations also among the four stickiest, along with print and podcasts.

“ Of all media, AM/FM radio ads are number one for being noticed and holding attention,” Pierre Bouvard says in the latest edition of Westwood One’s “Everyone’s Listening” blog, explaining why these ads show a higher attentiveness level than those on free online streaming services such as Pandora and Spotify, which are “background music at home, while AM/FM radio is consumed out of the home while consumers are commuting, shopping and working. Listeners say AM/FM radio is more audible than Pandora and Spotify: 30% more say they ‘can hear what people are talking about’ listening on AM/FM radio vs. Pandora and Spotify. More foreground and more engaged.”

Also notable in these results is that consumers are far more likely to skip ads on social media and digital platforms such as pop-ups and online video, which runs counter to what media agencies and brands thought, based on a Cumulus-commissioned Advertiser Perception study of 300 of them in December, where six in ten thought consumers concentrate a lot on social media. “Traditional media impressions are worth more than digital impressions,” Bouvard says. “Linear TV, print, and audio enjoy much stronger attentiveness than digital platforms. Consumers notice ads in traditional media more and skip ads less.”

 

Additional research from Signal Hill asked Canadian listeners about the key benefits of each type of audio, comparing AM/FM to streaming services, podcasts and owned music, which also show the benefits of radio ads. “Advertising works so much better in AM/FM radio and podcasts because consumers use them to learn, to be connected, and to get information,” Bouvard says.

Radio, The Original Social Media, Reaches Consumers Facebook Doesn’t.

Facebook is increasingly becoming a place for fair-weather friends, especially among younger users of social media. This is good news for AM/FM radio, which still reaches that younger demo and can give advertisers on Facebook that extra exposure, according to research presented in Westwood One’s latest “Everyone’s Listening” blog.

“All of Facebook’s audience erosion is coming from young demos, persons 12-34, who are horrified that their grandparents are the fastest-growing audience segment on the platform,” Cumulus Media Chief Insights Officer Pierre Bouvard says, citing figures from Edison Research showing a 9% decline in users 12+, driven by a 28% fall in 12-34s while users in the 55+ segment are up +16%.

At the same time, Nielsen Scarborough shows AM/FM radio reaches 56% more persons 18+, 47% more 18-34s and 43% more 25-54s than Facebook, and an even greater percentage more of each of those demos than other social media sites.

 

So how can radio come to the rescue of Facebook advertisers looking to grab those lost users? Cumulus’s Bouvard points to an Interactive Advertising Bureau (IAB) study showing AM/FM radio ads have a greater level of engagement than social media, which had the lowest level of consumer concentration. Additionally, ads are exposed more frequently on AM/FM than Facebook, given the average daily time spent among persons 25-54 is 1 hour and 22 minutes, twice that of social media (40 minutes), according to Nielsen

(click to enlarge images)

General Sales Manager, Mark Shaffer
KFJB Account Manager, Hilary Crane
KFJB Account Manager, Jerry Logan
KFJB Account Manager, Tara Ethington