Monday 29th November 2021

News-Talk Radio is the most popular radio format among Americans.  Businesses realize the benefits of advertising on News-Talk Radio.

Why Advertise?

Why advertise with News-Talk 1230 KFJB? Here are a few reasons!

  • News-Talk 1230 KFJB has been broadcasting for almost 100 years!  KFJB is one of the FIRST broadcasting stations in America.
  • KFJB is known and has marketing power for YOUR business.  KFJB listeners = $pending Power!
  • Super Serving Marshall County
  • Outstanding personalities Kyle Martin & Ken Huge bring listeners all the News, Information, Weather, Sports and Entertainment
  • Local Marshalltown High School Athletics.  KFJB has been broadcasting Bobcat Athletics for over 90 years!
  • Iowa Hawkeye Football & Basketball
  • NASCAR and Indycar programming
  • Outstanding support personnel
    • A creative copy department
    • Excellent production values
    • Strong & creative promotions department
    • A sales department that is committed to serving you and to your success
    • Ratings, creativity, & production mean nothing if the advertiser doesn’t get the results they need & expect. KFJB is committed to providing solutions to your marketing problems!

Let’s play “News-Talk Radio, DID YOU KNOW”…

  • News-Talk radio listeners are some of the most active and involved listeners of any format. Involved listeners will be exposed to your messaging on a consistent basis, making you top of mind when they do need the product or service you offer.
  • One reason people tune into news radio is often because they’re loyal to a specific show or personality. News-Talk listeners are loyal to on-air talent and are usually open to trying new products or services they might recommend or hear on the radio.
  • News listeners tend to have higher income and are more likely to have a household net worth of over $1 million than other formats.
  • News radio listeners rely on their favorite stations and personalities, often as their primary source of information. They trust the station and are highly engaged with the content. If their favorite personality recommends they read an article online or visit a social media profile, news listeners are open to doing so. It’s because the stations have earned listeners trust through years of reliable local, political, or sports coverage.
  • News-Talk Radio format listeners are more likely to be engaged in politics and their local community. They’ll do things like contribute to a political campaign or write/call their local or national politician to voice their opinion. Some are even members of local government bodies like the city council.
  • More than other formats, these listeners are more likely to be involved with investing in corporate or employee funds of some kind. They’re financially astute individuals who are focused on building wealth and financial assets.

By now, the benefits of advertising on News-Talk Radio should be clear to businesses of any shape or size. Their loyalty, engagement, and high-quality status make news talk listeners people that any advertiser would want to build trust and rapport with.

Audio Is the Most Immersive Media

audiimmers.pngA new study by Alter Agents (commissioned by Entercom) that combines media user surveys and neurological measurements shows that audio is more immersive than other media, including linear TV, video and social media.  Doug Ferber of DEFcom Advisors gives us the rundown.  Participants consumed a media reel consisting of 22 clips across eight media types and five formats, randomized for each test group. The key metric in the study was immersion. Defined as “a scientific measure of emotional connection and attention,” immersion was measured through variations in participants’ heart rate, which the helps researchers understand what the brain values.

Based on a 1
100 scale, where the higher the number, the more immersive the experience is, audio delivered an immersion index of 57, beating out adbased video on demand (54), digital video (54), linear TV (52), and social media (52). “Immersion is predictive of sales. Therefore, advertising dollars placed with audio will turn into business.”  Audio portfolios that deliver local content and host recommendations to consumers create a ripe environment for advertisers. When guided by local influencers (talents), audio listeners engage with brands and take actions. Immersive experiences build emotion, attention and recall.

(click to enlarge images)

General Sales Manager, Mark Shaffer
KFJB Account Manager, Darla Knutson
KFJB Account Manager, Jerry Logan
KFJB Account Manager, Tara Ethington