The dairy industry is resurrecting the Got Milk? campaign to help sustain increased demand seen during the coronavirus pandemic.

MilkPEP CEO Yin Woon Rani says milk sales at retail are up about four percent.

“It was fascinating to see how milk has really become regarded as an essential during this critical time.”

She tells Brownfield state dairy checkoffs should be able to add their own content on a local level.

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