A farm commodities broker says he spends a lot of time teaching the next generation of farmers about marketing.
Chris Atten with Galena, Illinois-based Atten-Babler Commodities tells Brownfield “That patriarch wants that generation to understand how marketing is so important to the operation, but make sure they’re properly trained so they have the confidence.”
Atten says many of the farmers he has taught are ready to delegate marketing responsibilities to the next generation, but they want to make sure they do it right.
