Virtual ISA booth at the USSEC Pan Asia Food Summit June 2020

Commodity groups are getting creative with trade relationship efforts since COVID-19 has limited foreign travel.

Illinois Soybean Association Trade Team Coordinator David Headly tells Brownfield normally they would be welcoming foreign buyers to US fields for harvest, but this year…

“We have been pretty busy having booths set up online. It is not the same as face-to-face and shaking hands but at least we are getting the word out there letting folks know that Illinois soybeans are available and ready for export.”

He says they have reached nearly 1,000 buyers through virtual events, but time zone differences and other logistics have posed challenges.

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