Tuesday 13th May 2025

Sentera and Anheuser-Busch have announced a partnership to improve nitrogen-use efficiencies for rice growers.

Kris Poulson, co-founder of Sentera and director of business development and strategy, says the predictive modeling technology allows growers to get a baseline for an individual rice field’s nitrogen need.  “Allowing a producer to apply just what is needed early on in the growing season,” he says.  “Then there is a monitoring factor to this where we monitor plant health throughout the course of the year and make recommendations based on what nitrogen will be needed to better that crop.”

He tells Brownfield it also helps prevent overapplication of nitrogen, which can cause environmental and crop development issues.

    

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