In this episode of Driving Demand, a content partnership with the Missouri Beef Industry Council, Shawn Darcy, Senior Director of Market Research at National Cattlemen’s Beef Association gives us an overview of market research being done for the Beef Check-off.
Despite what you might hear in the media, Darcy says Consumer market research shows that beef demand is strong.
To learn more about Beef Check-off funded research, go to BeefResearch.org
