Wednesday 20th August 2025

The head of analytics and data science at a leading seed company says they’re using advanced analytics to drive innovation for their product pipeline. Laura Potter is with Syngenta, “You’ve got a very complex interaction of weather, the soil and also the growing practices over time. So, really what you have is, these farm environments are speaking different languages across the years.”

Potter says advanced analytics can help those “languages” speak to each other and have provided a 30% greater predictive accuracy.

    

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