Beef Checkoff dollars are invested in ongoing sustainability research. The Beef Checkoff looks at three components of sustainability: environmental, economic, and social.
On this episode of Driving Demand, Myriah Johnson, Director of Beef Sustainability Research with National Cattlemen’s Beef Association, tells Brownfield the research they do helps drive consumer demand while also investing in things relevant and useful for those raising cattle.
Driving Demand is a content partnership with The Missouri Beef Industry Council.
