A dairy in central Minnesota recently hosted a virtual tour for a social media influencer.
Alise Sjostrum of Jer-Lindy Farms and Red Head Creamery near Brooten says they partnered with Dairy Management Incorporated in an effort to share dairy’s story with emerging consumer group Gen Z.
“It’s basically in our blood to talk with consumers and build relationships about how their food is produced, and try to get on a level playing field and mindset of questions, concerns, and excitement for how food is produced.”
She tells Brownfield she walked Matt Smith, who has more than 1.3 million Instagram followers and 12 million YouTube subscribers, through her farm via Zoom this fall.
