The directors for R-CALF USA have launched a five-year plan they say is focused on making cattle producers more profitable. Director Brett Kenzy says he cannot support the beef industry plan supported by the National Cattlemen’s Beef Association with its many certifications, restrictions, and mandates. “It was pro-export and it was more checkoff, and it was (how) we’ve got to work together to increase demand, and again, I wasn’t surprised that there was nothing about competition.