Consumers are purchasing more beef and reporting a positive perception of the meat, according to a new study by the National Cattlemen’s Beef Association, a contractor of the Beef Checkoff.
Shawn Darcy is the senior director of market research and scientific affairs.
“One to two percent in retail year-over-year sales would be a solid year for beef and we had months where we were 40-50 percent in retail year-over-year when we looked back at the spring and we’re still 15-20 percent what we were last year in that retail space,” he says.
