A University of Missouri extension specialist says despite disruptions from the coronavirus pandemic, domestic demand for beef has been strong.
During a recent ag market outlook, hosted by the University of Missouri, Joe Horner told attendees consumers continue to choose beef even though there’s increased competition in the meat case from pork and poultry. “Consumers have said they like beef,” he says. “And that’s their preferred food they want to eat.”
However, he says he is concerned that domestic demand for beef could wane if disposable incomes remain pressured because of the coronavirus pandemic in 2021.