The National Pork Board is making changes to its marketing message in 2021. In a statement issued by the pork checkoff, they say they intend to capitalize on the latest research and opportunities with a goal of evolving perceptions for pork in a healthy diet and overall nutritional well-being.
The new federal nutrition guidelines released Tuesday reaffirm the role of lean pork in a healthy diet, but the board says their At Home Meat Tracker shows pork continues to lag behind other proteins when it comes to consumer perceptions of being good for them.
