On this episode of Driving Demand, Bill McClaren, Chairman of the Consumer Trust Committee for the National Cattlemen’s Beef Board, says defining the demand for beef is not as easy as it sounds. He tells Brownfield that demand does not necessarily mean how many pounds of beef an individual consumer uses.
McClaren says hot carcass weights of beef have nearly doubled since the 1960’s. Missouri cattlemen are producing a lot of quality beef that the consumer wants.