The CEO of the largest pick-your-own fruit business in the country is encouraging ag tourism businesses to be optimistic and flexible in 2021.
Chris Eckert with Eckert’s Country Store and Farms in Belleville, Illinois says those two traits have helped them remain successful during the pandemic.
“As a national industry, we are connecting millions upon millions of people with food. For those people we are basically all they know about how food is produced in the world.