The director of animal protein for RaboBank applauds the poultry sector for holding up remarkably well in the face of a global pandemic.

Christine McCracken says when looking back at 2020, people adjusted to severe disruptions.

“I think it was a real testament to the resilience of the industry.”

She tells Brownfield poultry saw unprecedented surges in demand, lost markets, and labor and distribution issues that made for an inefficient supply chain.

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