A global dairy analyst says fluid milk demand during the coronavirus pandemic breaks traditional ideologies on school milk consumption.
Mary Ledman with Rabobank tells Brownfield as more consumers stayed home, a pull for fluid milk happened like never before.
“Normally our fluid milk demand goes down in June as schools are out for the summer,” she says. “This year fluid milk sales, as tracked by the Federal Orders, were up I think by about 300 million pounds.”
She says the USDA’s Farmers to Family Food Box program also increased demand and pushed prices higher during that time as well.
