Growing consumer demand for pork, foreign animal disease preparedness and diversifying export markets are top priorities for the National Pork Board this year based on producer requests.
Priority areas for 2021 checkoff dollars, consumer survey results. Credit: National Pork Board
CEO Bill Even says pork demand surged in 2020 and their job this year is to devise a plan to maintain that demand domestically and push growth globally.
“We are hoping to push about another 600 billion pounds of pork between now and 2025.
