Consumers aren’t familiar with cell-based meats, according to a new report by the International Food Information Council.
Ali Webster is the director of research and nutrition communications for the council.
“Broadly, there is a low level of familiarity with cell-based meat as well as cell-based dairy,” she says. “One third of people in our survey had never heard of cell-based meat and more than 40 percent said they had never heard of cell-based dairy.”
She tells Brownfield even though cell-based meat is not available on US market, the council wanted to gauge people’s openness to trying cell-based options.
