DTN has announced it has acquired Farm Market iD to help expand its data offerings.

Steve Rao, president of Farm Market iD, says the companies are a good cultural fit and will build on previous work like farmer surveys they recently partnered on to understand impacts of the coronavirus pandemic.

Farm Market iD collects data on more than 300 million acres of crops to help farms made better management decisions along with providing data to agribusinesses to deliver hyper-local marketing campaigns.

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