The Michigan Cattlemen’s Association’s sale events this month will mark the one-year anniversary of the coronavirus pandemic, but expectations remain undiminished for beef demand.
Executive vice president George Quackenbush tells Brownfield although their spring events were canceled last year in the early days of the outbreak, consumers continue to have a robust desire for beef which provides optimism to the industry.
“We have really remarkable demand for beef,” he says. “We know through 2020 beef actually won market share.”
The Michigan Beef Expo and Virtual Trade Show will take place online with sales open from March 15 to the 28 while the MCA/MSU Bull Evaluation Sale will be in-person and live-streamed March 20th.
