The coronavirus pandemic has changed the way consumers grocery shop, cook, and eat, according to the National Pork Board.
Kiersten Hafer tells Brownfield over the past year meat sales at all retail outlets have increased significantly. “In 2020 we saw retail meat sales soar, up 11 percent in volume,” she says. “And pork actually outperformed total meat, chicken, and turkey and was up 11.9 percent.”
She says their research suggests the at home cooking trend will remain strong over the next year, and keeping pork in front of consumers will be a priority.
