A mother of three with a vision for better hydration and nutrition developed a dairy-based sport drink. Michelle McBride tells Brownfield she worked with the University of Wisconsin Center for Dairy Research to create GoodSport. “With a little research, I learned that milk is packed with electrolytes and has been scientifically shown to be more hydrating than traditional sports drinks and water, and I was like, well then, there’s got to be a way to make a sports drink out of milk.”
McBride says ultrafiltered milk, commonly used for cheesemaking, is the key to making her beverage.