The Michigan Wine Collaborative is highlighting careers in the state’s $5.4 billion industry this May as part of Michigan Wine Month.
Executive director Emily Dockery tells Brownfield a major priority for their organization is to bring people into the industry who may have been historically excluded and enhance the sustainability of the sector.
“We’re focusing on all the amazing people in wine jobs from media, to tasting rooms to retail and restaurants, to winemakers and viticulturists,” she says. “There is so much variety with jobs in the wine industry and there’s a lot of openings right now too.”
She says the coronavirus pandemic redirected wineries to increase digital marketing efforts and online sales with direct shipping becoming a lifeline for businesses this past year.
