More 130 state legislators sent a letter to Ag Secretary Tom Vilsack Monday calling for referendum of the National Beef Checkoff program. The program takes $1 per every head of cattle sold to promote beef. But R-CALF USA CEO Bill Bullard tells Brownfield the checkoff’s current marketing is flawed.
“The checkoff program is marketing exclusive USA beef in foreign markets, but they are denying the opportunity for U.S. cattle producers to do the same in the single largest beef consuming market in the world and that’s right here in the United States of America,” he said.
