The Center for Food Integrity has several ways to talk to consumers about gene-editing of food. Their research last year showed 50% of consumers surveyed had not heard about gene editing but more than half wanted to learn more. Amy tePlate-Church says one conversation starter with consumers stresses the technology’s benefits.

“Gene editing makes precise, intentional and beneficial changes in the genetic material of plants and animals which can improve health, nutrition and environmental stewardship.”

Another is leading with human health.

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