Generation Z will be a main focus of June Dairy Month marketing efforts this year as the industry uses gaming to make inroads with future customers.
Anne Warden with Dairy Management Inc. says with 90 percent of 10 to 23-year-olds gaming, it’s become a channel to contemporize the checkoff.
“Part of why we’re focusing on Gen Z is that they’re having a massive impact on how businesses operate and we’re going to need to be really adept at communicating with them in order to support dairy’s long-term future,” she says.
