Sunday 27th July 2025

Photo provided by American Dairy Association Indiana

The winning driver of the Indy 500 will celebrate in Victory Circle with what’s been called the sport world’s coolest prize: a bottle of milk.

A bottle of milk presentation has been part of Victory Circle ceremonies for portions of 10 decades. Louis Meyer, the race’s first three-time winner, is the driver who began the tradition by requesting a cold glass of buttermilk following his victory in 1933.

   

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