A leader with a global animal health company says the lack of broadband is one of the biggest roadblocks for advancing precision ag in the livestock industry.
“If we’re not able to achieve this, that will compound problems,” Tim Bettington Executive Vice President and President, U.S. Operations and Global Customer Experience with Zoetis says.
Health tracking technology can only be optimized with a strong internet connection. “But as soon as they walk out of the barn, out into the pasture, you lose the signal and you lose the connectivity so you’re not getting the full value of the technology available,” Bettington says.
