A plant-based pork protein that has done well in consumer blind tests is set to debut in New York City Saturday.  

Tim Bettington with Zoetis says plant-based protein will likely have some impact on the industry. “It’s never going to replace fully what we have today, and it will play a role, it may even expand the use of protein and the sale of protein – if you call it protein,” Bettington says.

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