The new CEO of the nation’s dairy checkoff says she plans to start the role with a listening tour to better understand the challenges and needs of the industry.
Dairy Management Inc’s Barbara O’Brien, on a recent call with ag reporters, outlined some of her goals including stronger integration of dairy checkoff organizations, transparent communication, and becoming more efficient to maximize farmer dollars.
“I’m going to build on the relationships I have, I’m going to meet a lot of new farmers which I’m really looking forward to,” she says.
