Photo provided by Seed Genetics Direct
A father and son duo started Seed Genetics Direct, an independent, family-owned seed company in 2017 to give farmers options.
Chris Jeffries is president of the Ohio-based company.
“We decided to put together a pricing structure where we sell directly to the customer,” he says. “Our customers buy what most companies would consider dealer cost.”
His son, Todd Jefferies, vice president of the company, says competition and choices are critical in the industry.
