Interest in carbon markets continues to grow but farmer participation varies.
Jason Weller, the president of Truterra, the sustainability business of Land O’Lakes, says farmers want questions answered before they dive into carbon markets.
“They’re starting to think well, wait a second, what’s happening, what is this thing called carbon credit, am I getting the right price, or what are the assumptions or agendas of these companies coming to me,” he says.
