The National Pork Board says consumers won’t pay more for sustainable meat.
Brett Kaysen is the Senior Vice President of Sustainability. “They may say they will, but the data suggests, and the research says they won’t,” Kaysen says. “The farmer will say why will we do it? Well, they have other protein choices.”
He says consumer demand isn’t just focused on price. “Trying to decouple that it’s not always going to be they will pay you more for the product in the retail case, they’re going to choose you as a responsible protein of choice and have trust and confidence in U.S.
