The incoming chairmen with the U.S Roundtable for Sustainable Beef says it isn’t just consumers who are sparking the sustainability conversation.
Debbie Lyons-Blythe says it’s also “It is activists and shareholders of a lot of those corporations.”
She tells Brownfield she’s concerned outside conversations will influence consumer demand. “We don’t have consumers going to the grocery store and saying “where is the sustainable beef? I want to find sustainable hamburger” not at this point, but they are going to start doing that because that conversation is being forced by those other groups.”
Lyons-Blythe says the cattle industry is working to share their sustainability story.
