The Specialty Soya and Grains Alliance has launched U.S. Identity Preserved, a designation signifying a premium crop with a verifiable origin. 

Eric Wenberg is executive director for the Alliance, a national association of companies focused on production, processing, and shipping of U.S. Identity Preserved field crops and related products.

“What we’ve done is created an education system where U.S. companies will now have an ally in asking the foreign buyer to pay more for a higher quality product.”

He tells Brownfield the program allows customers to specifically order what they need for the future so IP producers can grow it today.

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