The Independent Cattle Producers of Missouri are pushing for the return of Mandatory Country of Origin Labeling, or M-COOL.
Vice President Ben Thomas tells Brownfield more stringent U.S. regulations are putting domestic producers at a disadvantage selling beef.
“We’re the highest cost producers in the world and there isn’t a close second,” Thomas said. “We have the best beef and the safest beef and we are being forced to compete on price along with countries like Namibia, Africa that have little to no safety standards.”
The northern Missouri cattle producer said he expects consumers would buy U.S.
