A leader with the United Soybean Board says the new strategic plan will carry the organization into the new year and beyond.
Mace Thornton, USB vice president of communications and marketing, tells Brownfield “we do have a new strategic plan that is more granular in nature and more detailed. Our previous strategic plan really focused on soybean oil, soybean meal, and sustainability and our new one is focused on innovation and technology, infrastructure and connectivity, and health and nutrition.”
He says those focus areas will guide the work the United Soybean Board does on behalf of soybean growers.
