Rural communities have seen an increase in residents throughout the pandemic and a recent study offers insights into their incentives.

Mark Smither with South Dakota-based ag marketing firm Paulsen tells Brownfield their nationwide online study this past summer questioned new rural residents who moved in the last year and those who are considering moving.

“There were about three primary reasons why they moved and that’s more land and more space for their home, having fewer people around, and I thought this was interesting—getting more home for less money,” he says.

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