The president of the National Pork Board says a campaign to build consumer trust hinges on gaining the trust of pig farmers first.
Gene Noem, who works for pig breeding company PIC, calls “Real Pork” a trust and image campaign that targets consumers.
“Real Pork is really a brand, it’s not just a statement of Real Pork but a brand that we’re trying to make sure that as we talk with people, we’re talking about real farmers, real pork, real good, real nutritious, (and) real sustainable.”
Speaking to Brownfield at Iowa Pork Congress in Des Moines Wednesday, he says Real Pork begins with earning the trust of pig farmers so they feel comfortable sharing their story.
