An environmental leader with Clean Fuels Alliance America says he’d like to see carbon markets shift from a top-down to bottom-up approach to ultimately benefit farmers.
Matt Herman is the director of environmental science for the organization.
“One of the things that I see in this market that I’m very conscious of is that it’s being driven from a top-down approach of we can reward a farmer for doing an x, y or z practice and we’ll share that value with the farmer,” he says.
