The National Pork Board continues to invest checkoff dollars in diversifying US pork export markets and producers are seeing the benefits.
Courtney Knupp, vice president of international market development, says exports added more than $60 per head last year. “We’ve been able to penetrate in markets outside of China,” she says. “That’s critically important so we’re not reliant on one single market, even though the Chinese market continues to be successful and fruitful for US pork.”
Knupp says the National Pork Board worked to differentiate US pork in six key markets, Japan, South Korea, Mexico, Canada, China and Hong Kong, and sustainability, communication, and quality consistency were areas where US pork stood out among its competitors.
