A new report by CoBank explores how global food consumption changes brought on by the pandemic will support added demand for whey products.
Ag economist Tanner Ehmke with CoBank tells Brownfield the adoption of healthier habits by consumers to help combat COVID-19 are now entering their second year and more likely to become a long-lasting lifestyle shift.
“The global consumer has fundamentally altered how they’ve chosen to eat and there’s been a renewed focus on health products and functional foods like whey protein,” he says.