Purdue University’s latest Consumer Food Insights Report shows 60 percent of consumers are concerned about the impact of highly pathogenic avian influenza on food prices.
Jayson Lusk, distinguished professor and head of ag economics with Purdue, says the goal was to gauge consumer concerns on the more than 30 million losses due to the virus.
“A little less than half said that they had heard of the recent outbreaks,” he says.
