The National Pork Board continues to build its Real Pork brand.
CEO Bill Even tells Brownfield NPB conducted a lot of proprietary consumer research in 2021 to help them identify potential barriers.
“And then we started to build around answering those questions. The old adage of listen, learn, and lead, that’s exactly what we did here.”
The Pork Board responded with a myth busting video series hosted by Modern Family star Eric Stonestreet, who grew up on a pig farm in Kansas.
