The National Pork Producers Council unveiled its new logo on day one of the World Pork Expo.

NPPC Chief Executive Officer Bryan Humphreys says the new logo is symbolic of where the Council is heading to achieve groundbreaking successes.

“This transformation and energized focus will help propel the industry forward in an aligned, energized, and (will be) strategically driven for producers under new leadership guided by a long-range strategic plan and funded by new funding support.”

The red, white, and blue logo features a speech bubble that Humphreys says reinforces NPPC’s mission to be the global voice for the U.S.

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