Word of mouth and strong relationships have been key for a Michigan beef producer to start selling directly to consumers.  

Robyn Fogarasi tells Brownfield she grew up in Flint, but after marrying a fourth-generation farmer, she’s found her fit marketing the family’s beef.

“I sell mostly quarters, halves, or wholes,” she says.

A close relationship with their butcher and personally delivering meat, putting a face to the farmer, Fogarasi says has created repeat customers and helped build their brand.

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