Tuesday 10th March 2026

Photo provided by Illinois Farm Families

A series of commercials set to premier during the Super Bowl aims to educate viewers that 96% of Illinois farms are family owned.

New Berlin, Illinois farmer Marty Marr is featured in the campaign. He tells Brownfield research shows consumers believe that more than 50% of farms in the state are corporate owned.

“Farming has definitely changed over the years. It is big business in many ways because there is a lot of capital involvement trying to put a crop in the ground and raise a family.

   

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