The head of rural at Rabo AgriFinance says on-farm data collection and use will become more important for agriculture in the next decade.

Chris Olson says lenders are already using on-farm data to manage investment risks and the quality of that data is important.

“We’re seeing more and more movement to third party financial data gathering versus traditional farmer prepared balance sheets or income statements,” he says. “As information quality improves, you’ll see a level of risk change.

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